Skip to content
Menu
  • About
    • About David Staughton – Speaker
    • About Kevin Kosky – Trainer
  • Clients
    • Testimonials
  • Be a Speaker
    • Blogs for Speakers
    • Blogs on Virtual Speaking
    • Books for New Presenters
    • Books for Professional Speakers
    • FREE eBooks
  • Find a Speaker
    • Virtual & Online Speakers
    • Motivational & Inspirational Speakers
    • CEOs & Business Founders
    • Biggest Celebrity Headliners
    • Futurists & Trends Speakers
    • Innovation Experts & Creativity Speakers
    • Customer Service Speakers
    • Sales Experts
    • Strategists & Strategy Speakers
    • Productivity & Time Management
    • Master of Ceremonies
  • Blog
    • See ALL Blogs
    • Blogs for Event Organisers
    • Blogs for Speakers
  • Contact
    • Contact David
Book Dave

2021 Marketing CALENDAR for Conference Speakers

January 14, 2021 David Staughton

A 2021 PLANNING CALENDAR for Speakers & Presenters – Busy & Quiet Times For Conferences & Events In Australia 

  • Would you like tips to plan your year as a Speaker?
  • Want to know how to do your speaker marketing to get more gigs in quiet times?
  • Need to manage your speaker income better by planning  ups and downs in demand?

Like all industries, there are busy and quiet times in the Conference and Speaking industry. and you can use a Speaker marketing calendar to plan your year and your marketing in advance!

As a general rule in Australia :

BUSIER SPEAKING months are Feb, March, August, October & November (i.e. non-school holidays) 

QUIETER SPEAKING months are January & School Hols like Apr (Easter hols), Jun/July and September.

You can create and use a Speaker MARKETING CALENDAR to help grow your Speaking Business.

Clever marketing can help to fill up your the quiet times in your Calendar. You could do niche events for other speakers, professionals and solopreneurs in the off-season months.

Marketing Calendar for Speakers

ANNUAL EVENTS CALENDAR  FOR CONFERENCE SPEAKERS – A SUMMARY

  • Corporate Business Conference months – the busiest months for business conferences are Aug & Oct – i.e. NOT in School Holidays. (however, some Franchise Conferences & Small Business Groups do prefer the school holidays to go to tropical destinations)
  • End of School holidays esp Jan – has School PD curriculum days
  • End January/Feb – has strategic retreats, Uni “O Week” and business planning events
  • Winter – has many Charity fundraisers
  • June – some Departments have a budget to be spent by 30 June (props)
  • July – a New financial year – new financial budget – repitch past gigs
  • August – Australian Roadshow Tours month (Retail/Finance)
  • Sep – Sports nights happen post season
  • Safety Week Season – accident, rescuer and safety speakers
  • Cup Season & Xmas Function Season – great for entertainers
  • BIG Expos and Events seasons vary by industry seasonality 

A DETAILED EVENTS CALENDAR  FOR CONFERENCE SPEAKERS 

Speaker Calendar

Visit www.ourcommunity.com.au  to Find all the special Event WEEKS & Days to promote

JANUARY EVENTS

  • Sales Team Kick Offs and Strategy Planning Retreats
  • Education PD Days
  • Strategy Retreats
  • Aust Tennis Open
  • Australia Day Events
  • Chinese New Year Events

FEBRUARY EVENTS

  • Strategy & Planning Days

MARCH EVENTS

  • International Womens Day Events
  • A BUSY month for conferences – Book your speakers early!
  • Aust Grand Prix Events – Entertainers & Celebrities??

APRIL EVENTS 

  • National Youth Week – Promote young Leadership Events
  • Anzac Day Celebration Events –
  • Secretaries Day / Office Professionals Day
  • Australian Heritage Week
  • Educational PD Days (optional)
  • Melbourne International Comedy Festival (Stand Up)

MAY EVENTS

  • Busy month for Charity fundraisers
  • National Sorry Day – Indigenous Events
  • Spending Last of Financial Year Training Budgets
  • Federal Budget Events? – economy / business focus

JUNE EVENTS

  • Charity fundraisers
  • Spending Last of Training Budget – Paying for Events in Advance

JULY EVENTS

  • New financial year budgets – repitch past gigs
  • NAIDOC Week  – Indigenous celebrations
  • National Farm Safety Week
  • Educational PD Days

AUGUST EVENTS

  • Australian States Roadshow month for Retail & Finance Industry
  • Busy month for Charity fundraisers and conferences – especially Tropical conferences
  • National Science Week
  • Sales, Strategy & Planning Days
  • Offshore Incentive Trips (based on good end of June results)
  • National Skills Week

SEPTEMBER EVENTS

  • R U OK Day – for Mental Health Speakers
  • Sports night post season for Sports Speakers and Comedians
  • AFL Grand Final events

OCTOBER EVENTS

  • Mental Health Week
  • BUSY month for conferences – Book speakers early!
  • Educational PD Days (varies by state)
  • Safe Work Australia and Safety Week (National and State)
  • October Business Month (NT Govt)
  • Business Month for many States – Statewide Business Events

NOVEMBER EVENTS

  • International Men’s Day – November
  • Racing Season Entertainers & Celebrities

DECEMBER EVENTS

  • Xmas Season Entertainers – book early!
  • SEND Christmas recognition– cards, gifts, particular recognition to VIP clients

EVENTS & PROGRAMS YOU CAN PROMOTE TO YOUR CLIENTS

  • Womens Leadership Programs & Events
  • Youth Leadership Programs & Events
  • WHS/Safety Programs & Events
  • Corporate Wellness programs – Mindfulness
  • Harmony & Diversity programs
  • Educational PD Days – Jan, July and October (depends on your State)
  • Industry and EA/PA Events – send invitations to industry events

 

Conference Organising, Conference Planning, Key Note Speakers Marketing Calendar, Speaker Calendar, Speaker Events

Post navigation

2021 Best Customer Service Speakers and Trainers in Australia
2021 BEST Portrait & Headshot Photographers For Presenters and Experts

Ask David Staughton

Or call me at (03) 9525 8515
  • This field is for validation purposes and should be left unchanged.

ABOUT David Staughton CSP CCEO

David Staughton PresenterDavid “Big Dave” Staughton is a Specialist Practice Consultant and an Award-winning Certified Speaking Professional (CSP) with over 15 years of professional speaking & consulting experience. He is a past board member of Professional Speakers Australia and an advisor to a large Australian speakers bureau and E-Speakers.

The Presentation Skills Academy offers ideas for conference & Event organisers and useful speaker resources.

NEXT STEPS

Would you like to discuss your plans for an event?

Want some independent suggestions for a speaker for your next conference?

Then contact Dave

Great Ideas In Your Inbox

Contact

The Presentation Skills Academy

Big Hat Professional Services Pty Ltd – ABN 67 101 418 071

PO Box 1050, North Caulfield,
Melbourne, Victoria, Australia  3161
Email: david@presentationskillsacademy.com.au
Phone – Australia : (03) 9525 8515

 

Quick Links

  • About
  • Training
  • Testimonials
  • Blog
  • Resources
  • Contact

Popular Resources

  • Blogs for Speakers
  • FREE e-Books
  • Videos

Stay Connected

davidstaughtondavidstaughtondavidstaughtondavidstaughton

© 2021 - Presentation Skills Academy All Rights Reserved | Website by BSO Digital
Privacy Policy

Ask Dave

  • This field is for validation purposes and should be left unchanged.