BEST WEBSITES of Keynote & Conference Speakers

David Staughton CSP CEO B.Sc(Hons)

How to Build the BEST WEBSITE for a Speaker or Expert – with examples

by David Staughton CSP CCEO, Specialist Practice Consultant and Speaker

  • Is your WEBSITE & SOCIAL MEDIA helping you attract and convert more clients?
  • Would you like to see examples of some of the BEST WEBSITES for Speakers & Experts in the World?
  • Do you want to know the BEST WEBSITE DESIGNERS working for Speakers or Consultants?

Well you have found the blog that can HELP you sort out your Speaker Website.

Speaker Website

 

As a speaker, thought leader, consultant, coach, expert or other specialist you need a GREAT WEBSITE that attracts, qualifies and converts the right prospective clients.

Your website is your HOME on the internet and it needs to be professional and up-to-date. A Daggy Old Broken Website will damage your brand.

It MUST offer VISUAL PROOF that you are the BEST candidate for presenting at an event, a conference or a big project.

It is said that “a picture tells a thousand words” so you’ll need GREAT VIDEO, professional PHOTOGRAPHY and IMAGES of you appearing on BIG stages and getting RESULTS with Audiences.

Why does a Speaker need a GREAT WEBSITE & SOCIAL MEDIA?

Conference speaking is mostly a “Word of Mouth” business.

You have audiences full of potential buyers and they will tell their friends and colleagues about you.

Audience members and referees will then search for you on Google and visit your Website and your Social media when they are checking you out. (usually from their mobile phone). They will also search for your Videos, Showreel or your Youtube Video Channel.

Additionally, Speaker Bureau Consultants will recommend you directly to buyers and their bureau clients will look at your WEBSITE and your SOCIAL MEDIA & VIDEOS.

  • What does a basic Google Search of ‘your name’ or ‘your name’ with the word “Speaker” reveal? 
  • Would you CHOOSE YOU if you Google searched your name and visited your SPEAKER WEBSITE?
  • Would looking at your SOCIAL MEDIA show that you are the topic expert and prove you can deliver on stage?

Anybody can claim to be anything on a Website – you need to demonstrate PROOF on your Website & Social Media.

Are you a Celebrity Speaker or Content Speaker?

There are TWO main types of conference speakers – famous CELEBRITY speakers and amazing CONTENT speakers.

  • CELEBRITY Speakers typically attract, energise and entertain an Audience. They help fill the event and sell tickets.
  • CONTENT Speakers are less well-known but usually provide edu-tainment – education & entertainment.

Content speakers websites just have to be more AWESOME because they usually lack brand name recognition.

BEST SPEAKER WEBSITES of Keynote & Conference Speakers in Australia

Which CONTENT based Keynote Conference Speakers have the BEST Websites?

Conference Speaker Website
Amanda Stevens – Best Conference Speaker Website in Australia

These websites have been judged to be the Best Content Speaker Websites in Australia. Based on having style & content that CONVERTS based on the criteria below (NOT just for ability to rank well in Google or use SEO to attract traffic)

  1. Amanda Stevens – Consumer Futurist
  2. Michael McQueen – Trends Forecaster
  3. Ian Stephens – Sales Guru
  4. Keith Abraham – Passionate Performance
  5. Amanda Gore – The Joy project
  6. Marty Wilson – Resilience & Change
  7. Jane Anderson – Queen of Visibility & Branding
  8. Andrew Griffiths – Small Business Expert
  9. Dale Beaumont – Business Blueprint Coaching
  10. Scott Dutton – Fighting Fair – Conflict Intelligence Speaker
  11. Rowdy McLean – Leadership Speaker
  12. Chris Helder  – Useful Belief and Influence
  13. Steve Simpson – UGR – Culture Change
  14. Anders Sorman Nilsson – Futurist
  15. Louise Mahler (Dr) – Queen of Influence 
  16. Mark Carter –  Value Add
  17. Julian Mather – Visual Storytelling – Video by phone
  18. Chris Riddell – Futurist
  19. Steve Sammartino -Futurist
  20. Colin James – Communication Expert
  21. Matt Church – Leadership & Thought Leaders Founder
  22. Scott Bales – Futurist
  23. Shara Evans – Tech Futurist
  24. Nils Vesk – Influence
  25. Mark Bunn – Happiness & Performance 
  26. Sam Cawthorn – Speaker Academy
  27. Lisa McInnes Smith – Love and Energy
  28. Andrew Bryant – Leadership Speaker (Asia)
  29. Tom Abbott – Sales Speaker (Asia)
  30. Mike Walsh – Futurist
  31. Gus Balbontin – Tranformation
  32. Samantha Gash – Leadership
  33. Morris Miselowski – Business Futurist
  34. Graham Harvey – Customer Service
  35. David Penglase – Ethical Selling
  36. Julie Cross – Sparkles
  37. Russell Pearson – Brand Marketing Strategist 

Who Else has a Truly Great Speaker Website? – Contact Me for a chat!

CONFERENCE SPEAKERS WITH THE BEST WEBSITES IN THE USA

and these other Great USA speaker websites too

BEST WEBSITE DESIGNERS FOR SPEAKERS & EXPERTS IN AUSTRALIA

BEST WEBSITE DESIGNERS FOR SPEAKERS & EXPERTS IN USA

  1. Loudmouse.com – Marc Ensign (Multiple Speaker recommendations)
  2. PhilReinhardt.com – Phil Reinhardt (Recommended by Phil Gerbyshak)
  3. SpeakerWebsites.com – Cynthia Lay
  4. GetTheGigs.com – Derek Hart
  5. McCreamarketinggroup.com (recommended by Karen McCullough)
  6. MarketingAccessPass.com – Anthony Tran
  7. ShatterBoxx.com – Jamie Varon
  8. paradigmmarketinganddesign.com – Rachel Durkan
  9. Electrifyyourmarketing.com – Kris Sutton
  10. Radiatedigital.com – Tim Snyder
  11. Imageworksllc.com – Jeff Cohen
  12. shortcircuitmedia.com – Aidan Crawford
  13. Webdesignaustralia.com.au – Susan O’Dea

 

WHAT MAKES A SPEAKER WEBSITE DESIGN GREAT?

  1. FAST – Loads really FAST < 2sec – don’t keep visitors waiting (Right sized images and probably hosted on AWS or Cloudflare)
  2. MOBILE UX – Looks and Works great on a MOBILE PHONE – on a Small Screen, Menu design etc – more scrolling than buttoning
  3. VISUAL APPEAL – It looks professionally designed – clean, colours, logos, design elements
  4. VIDEO – A Video beats photos and words – Show me Don’t tell me
  5. BENEFITS – Opens with BENEFITS to the Buyer – WIIFM – What’s in it for me (the buyer) – not just the speaker’s ego
  6. ABOVE THE FOLD – The right WORDS are seen above the fold (no scrolling down to find the best bits)
  7. HOMEPAGE that has deep info – NOT too many clicks or clicking around
  8. ENGAGING – It is ENGAGING not boring for prospects. Not too much “ME ME ME”
  9. RESOURCES – Has Essentials for conference organisers – downloadable headshots, AV requirements, Bio etc
  10. CTA – Calls to action are clear – Making Offers to connect at the right stage  (Not too early – e.g. BOOK ME on home page)

CHECKLIST FOR A SPEAKER WEBSITE THAT CONVERTS VISITORS

Here are some things you need to CONVERT more website visitors into enquiries and bookings

  • ON BRAND – Your WEBSITE is consistently on BRAND for you – name, tagline etc
  • VIDEO – Your BEST VIDEO showreel footage is on the home page and its not too long
  • EXPERTISE – Demonstrate NICHE TOPIC expertise? – PROVE you have credibility by offering a range of support – books, videos, online training program, social media proof
  • CLIENT LOGO WALL – lots of logos that prove your experience
  • TESTIMONIALS from big name buyers – written and videos
  • GREAT MEDIA profile – wall of Media PR logos – Found on TV, Radio & Print
  • TOPIC TITLES that are relevant and show your range – but not too many
  • UNIQUE PROFOUND QUOTES – Your Positioning statements (tweetables)
  • YOUR BOOKS & E-BOOKS – Your Best seller BOOKS, Products and E-books
  • RESOURCES – Offer Free Useful RESOURCES to download
  • BLOG articles that answer your prospects problems
  • SOCIAL PROOF – Big followers and fans – Youtube, LinkedIn, Facebook, Twitter
  • BUREAUS – Awesome enough to be represented by the best BUREAUS …
  • LIVE CHAT support – podium, zopim or livechat
  • E-NEWSLETTER Sign up as a popup

HOW DO YOU GET THE WEBSITE TO RANK IN GOOGLE? – SEO & TECH TIPS FOR SPEAKERS

There are Hundreds of Ranking Signals for Google. Here are some useful ones.

  • NAMES – Use the right DOMAIN NAMES (.com and/or .com.au) and URLs for page names
  • SPEED – Have it hosted on a FAST SERVER or at least a Cloud Distributed Network (AWS/Cloudflare)
  • ON PAGE SEO – Right ONPAGE SEO with emphasis on YOUR most important Keyword Search terms (Yoast can help)
  • TAGS – Decide Your BEST KEYWORDS and include in METATAGS like Page Title, Descriptions, Alt Tags, on pages etc
  • FB PIXEL – Make sure you have the FACEBOOK PIXEL tracker installed (Can then run FB Ads in future)
  • PHOTO TAGS – Add ‘alt text’ tags and useful titles/descriptions to all the PHOTOs on your website
  • ANALYTICS – Make sure you have GOOGLE ANALYTICS installed on your website and the app on your phoneto check
  • LINKS TO SOCIAL – Correctly connected to your SOCIAL MEDIA ACCOUNTS (the links work)
  • CONTACT US FORM – Put a better CONTACT US FORM on all pages (keep it short)
  • BLOG – Add a BLOG AND LONG STICKY ARTICLES written or edited by YOU (Your Voice)
  • INTERNAL LINKS Website INTERNAL CROSS LINKING – Embedded links to other pages/blogs
  • GUEST POST BACKLINKS – Write useful ARTICLES and submit to online websites and bloggers – backlink to your website
  • BASICS – Have a PRIVACY POLICY  on the homepage and a SITEMAP
  • BACKLINK – Get Website BACKLINKING from directories, associations and suppliers and any awards you entered

BIGGEST MISTAKES MADE ON A CONFERENCE SPEAKER WEBSITE

  1. NOT SECURE – Not a Secure Site – Needs to be a https:// site – NOT unsecure  – http://
  2. AMATEURISH looking Website design (Cheap or DIY?)
  3. SLOW – Too SLOW to load (files too big, host server too cheap)
  4. COPYWRITING – Poor use of ENGLISH – outsourced poorly written pages or poor SEO tags (or none)
  5. WORDY – Too many WORDS not enough PHOTOS – SHOW me don’t tell me!
  6. STOCK PICS – Overuse of STOCK photos or clipart – use your own REAL photos where possible (Show your PROOF)
  7. WRONG TESTIMONIALS are from random audience members NOT big names or buyers
  8. BAD PICS/VIDEO – Amateur looking, Talking on a FLAT FLOOR not a big stage, Audience members look BORED
  9. VIDEO is slow to get started, really dull and not well made
  10. CLIENTS logo collection needs work
  11. UNFOCUSSED – Poor POSITIONING – Too MANY offers, roles or speaking themes or topics (not an expert)
  12. OFFBRAND – Not ON BRAND – inconsistent – colours, font, voice, styles etc
  13. OLD – Copyright date is OLD – it’s 2020 now
  14. SLIDERS – Using SLIDERS on the homepage – too slow to load!