How A GREAT Keynote Presenter Can Add VALUE at Your Event
How do keynote speakers add VALUE to your company, your event, your conference, your future? The true value of a keynote speaker can sometimes be hard to measure. Keynote speakers specialise in everything from sales to global affairs to team building to positive thinking. How do you measure an audience shift in inspiration and willingness to embrace change?
Why have have a Professional Keynote Speaker?
“The point of a keynote speaker is to transform or change the minds of a group of people, to persuade them of something they hadn’t seen, known, or believed before.”
If a company, industry association, group of executives, or particular department “needs to understand the need for meaningful change, or see how that change has affected someone in a real life situation, or hear from someone else WHY that change was so valuable and essential,”. A keynote speaker is the ideal vessel to relay that message.
“We are social creatures, and while we can get information from books or websites, we get INSPIRATION and social relevance and a sense of community from other humans.”
What Value Can a Great Keynote Speaker Really Achieve?
“A keynote speaker is a temporary tribal leader who can move an audience to ACTION. A keynote speaker has the opportunity to take an audience on an intellectual and emotional journey using great STORIES that can propel an audience to a new place, position, or outlook.
People only take action because of other people, and a keynote speaker has a unique opportunity to do exactly that.”
A great keynote speaker will make the most of this situation by “asking for commitments from audiences, because speakers are uniquely positioned to get audiences to do something — thanks to the the opportunity to speak at the event.”
A keynote speaker can compel through their personality, messages and content that might not have worked in another context.
“One keynote speaker can’t change the world. But one speaker, with the right message, the right tools, and the right delivery, can make an audience understand WHY their world needs to change, and then not only show them how to do it, but how to get INSPIRED to do it well.”
What Can’t a Keynote Speaker Can Make Happen from the Stage?
A keynote is more WHY & WHAT – rather than HOW – which is usually in a workshop or training program. “A keynote speech is NOT an effective means of creating detailed next steps, plans, or high-depth strategies. An audience is too busy responding to a keynote speaker’s message to cope with too much DETAIL“
“It’s NOT realistic to expect that a speaker can come in for 30-90 minutes and fix longstanding problems the company has been facing, a problem that perhaps the executives have been struggling for years to overcome. But they can make a start by changing hearts and minds. This can be done by appealing to audience emotions.
Keynotes are NOT a quick fix. But they are a powerful delivery technique for new ideas, practical explanations, memorable examples, and inspiration about why the whole thing is important in the first place.”
FOR MORE INFORMATION
Read the Blog and find out Who are the best inspirational and motivational keynote speakers in Australia?
David “Big Dave” Staughton